© Shin Noguchi
Shin Double Cover
Shin Noguchi’s

“In Color In Japan”

In Color In Japan” is the debut book of the award-winning Japanese street photographer Shin Noguchi, with an introduction by Chuck Patch. 158 powerful images tell the story of everyday public and private life in Japan.

Available 500 limited-edition copies autographed by Shin Noguchi:
470 White Editions (out of stock)
30 Black Editions (out of stock)

© Shin Noguchi
© Shin Noguchi
© Shin Noguchi
Product Details – Black edition

Limited Edition Print 1/30

The White and Black Editions differ in one thing and one thing only.

Each Black Edition contains one unique Fine Art Photograph (30×21 cm – printed on Hahnemühle FineArt paper with pigment inks and tested for longevity) that has never been printed for sale before. Available through the purchasing of this book only.

Eyeshot aims to keep every publication limited-edition in quantity and quality.

Shin Noguchi Black Edition
Black Edition © Shin Noguchi

Eyeshot is an independent and environmentally friendly publisher.

We print on Fedrigoni paper from FSC certified sources, and we support local printing presses. We have a strict plastic-free policy, and we apply acid-free paper stickers only.

Behind Eyeshot is an editorial board of highly qualified staff. We sequence, edit, design, distribute and advertise our publications by bearing all the production costs ourselves.

All Eyeshot publications are made in Italy, but our contributors are from around the globe.

We are headquartered in Italy, with a community sharing the same passion from over 120 countries on 5 continents.





Shin Fedrigoni
© Shin Noguchi
Made in Italy

Fedrigoni Papers | Symbol Tatami

Eyeshot uses only papers from Fedrigoni, an Italian paper mill founded in 1888 in Verona. All Fedrigoni’s papers are FSC® certified, made from pure ECF pulp. Every product is fully biodegradable and recyclable.

Symbol Tatami White 135g/m2 is a thick paper coated on both sides with a Matt finish. Its volume and thickness give it a remarkable textural consistency that makes it ideal for prestigious publications such as Eyeshot’s monographs.


EFC: ELEMENTARY CHLORINE FREE | It’s an environmentally friendly type of paper that has been bleached with products free of elemental chlorine. By replacing it with chlorine dioxide, polluting emissions are reduced by 90%.

FSC® MIX | The Forest Stewardship Council is one of the internationally recognised forestry certification systems, which guarantees the proper management of forests and the traceability of the resulting products.

HEAVY METAL ABSENCE | Paper and packaging are produced in a way that allows them to be reused and recycled. The absence of harmful metals and other substances and materials that are hazardous to human health is guaranteed.

LONG LIFE: ISO 9706 | This certification ensures that paper production recycles more CO2 than it emits, thus reducing the release of CO2 into the atmosphere that causes global warming. In compliance with ISO 9706 standards, the paper we use is acid-free which gives it resistance to light, wear and tear, and durability over time. It can be stored for up to 200 years.

The Photographer

Shin Noguchi

Born in 1976 in Tokyo, Japan, Shin Noguchi is a Japanese award-winning street photographer based in Kamakura and Tokyo, Japan. He describes his street photography as an attempt to capture extraordinary moments of excitement, humanism and beauty among the flow of everyday life.

© Shin Noguchi
Shin Noguchi Eyeshot 2 Web
© Shin Noguchi
Shin Noguchi Eyeshot 9 Web
© Shin Noguchi
The monograph

“In Color In Japan”

In Color In Japan” is the perfect example of how Shin Noguchi treats the camera as if it were an extension of his body—one that merges hand and eye, allowing him to show us what he sees, and more subtly, how he sees. Like many other Japanese photographers, Noguchi likes to work in an essay format, sometimes planned, at other times a post-hoc thematic exploration. In addition, he prefers to shoot with film.

© Shin Noguchi
20190304 000013 Cropped Eyeshot
© Shin Noguchi
20111224 153825 Cropped Eyeshot
© Shin Noguchi
In details

The photographic journey

Japanese photographers introduced Noguchi to a visual language for expressing the emotions he felt about his native society and culture. He likes to employ recurrent motifs that at times raise an image to metaphorical levels, and people in his street scenes are often faceless, seeming tools of a frantically rushed society.

© Shin Noguchi
20120812 124345 Cropped Eyeshot
© Shin Noguchi
Shin Noguchi Eyeshot 15 Web
© Shin Noguchi
The photographer’s vision
“I don’t want viewers to see my work as art, but it would be great if they could recognize my point of view as a type of art”.
© Shin Noguchi
Shin Noguchi Eyeshot 4 Web
© Shin Noguchi
Shin Noguchi Eyeshot 14 Web
© Shin Noguchi

Eyeshot is the first independent publisher working exclusively with street photographers from all around the world.

Our intention is to curate their work and publish it in collectible and limited edition books and magazines.
Created by street photographers, for street photographers.

© Chakrapun Senachan
© Vineet Vohra