Eyeshot Book

Cairo: A Beautiful Thing is Never Perfect by Jonathan Jasberg


Immerse yourself in the enigmatic streets of Cairo through Jonathan Jasberg’s lens. CAIRO: A Beautiful Thing Is Never Perfect captures the essence of one of the most beautiful and fascinating city’s in the world, set against the backdrop of its rich and turbulent history. Follow Jasberg’s journey as he navigates the dense, winding streets of neighborhoods untouched by tourism, revealing a Cairo that challenges and transcends conventional beauty.

Eyeshot believes in the power of knowledge and education for a mutual and equal society. In support of this vision, Eyeshot offers a 20% discount to all students. To learn more, email us at publisher@eyeshotstreetphotography.com

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Technical Details

  • Digitally Signed
  • Limited Edition
  • Publisher: Eyeshot
  • Publication Year: 2024
  • Format: Hardcover
  • Size: 22×24 cm
  • Page Numbers: 164

Using only Fedrigoni’s FSC® certified, ECF pulp-based, biodegradable paper in our publications, Eyeshot embodies a synthesis of quality and sustainability. Our visual storytelling is elevated by HP Indigo’s advanced printing technology on Symbol Tatami White 135g/m2 paper, ensuring each image is a tactile and visually stunning experience.

Timeline “Cairo: A Beautiful Thing Is Never Perfect”

Pre-order Starts

Pre-order Ends

Printing Underway

Shipping Begins


Cairo Unfiltered: The Art of Reality

CAIRO: A BEAUTIFUL THING IS NEVER PERFECT by Jonathan Jasberg is a profound visual journey that captures the multifaceted essence of Cairo.

Inspired by an ancient Egyptian proverb, “A Beautiful Thing Is Never Perfect,” the monograph pays homage to Cairo’s hidden intricacies and the photographer’s personal experience and connection with the city. Through these incredible images, viewers can observe a striking contrast between the aesthetic and historical aspects of Cairo, and the contemporary tensions and instabilities that shape and impact human existence.

Behind the Lens in Cairo: Capturing the City’s Unseen Stories

Jonathan Jasberg’s work reflects the rhythm of life in Cairo, bringing to light a full spectrum of human emotions and experiences. Every moment is filled with joy, sorrow, eccentricity, and hope, elegantly depicted to resonate universally. In each frame, the photographer captures the heart and soul of Cairo, weaving a visual narrative that speaks volumes about the city’s vibrant character.

This collection, representing a multi-year project, begins with a picturesque view of the iconic pyramids of Cairo and progressively uncovers the deeper themes and complexities of the city. The monograph invites us on a journey through the myriad facets of Cairo’s life, revealing stories that linger in the city’s streets and the hearts of its people.

From poignant neighborhood scenes to the unexpected daily lives of shop owners and camel traders, each photograph in this collection is a testament to Jasberg’s deep desire to document the unvisited and the unseen.

The Photographer

Jonathan Jasberg

As a multi-international award-winning street and documentary photographer, Jonathan Jasberg began his photographic journey shortly after graduating with a degree in Computer Science.

His nomadic lifestyle, spanning over 60 countries and 150+ cities, has enriched his work, bringing a diverse cultural and photographic perspective to his projects. His time in Cairo, especially during the Covid pandemic, has allowed him to capture the city’s heart through his unique lens, resulting in this extraordinary series.

The Monograph

“Cairo: A Beautiful Thing Is Never Perfect”

This monograph is a testament to Jonathan Jasberg’s skill and passion for street photography, offering viewers a fresh and unique perspective on daily life in one of the world’s most intriguing cities.
From intense neighborhood arguments to the candid beauty of everyday life, Jonathan Jasberg, armed with his Leica camera, uncovers the rich tapestry of Cairo’s culture, history, and people.

Designed and Made in Italy

Fedrigoni Papers

Eyeshot uses only papers from Fedrigoni, an Italian paper mill founded in 1888 in Verona. All Fedrigoni’s papers are FSC® certified, made from pure ECF pulp. Every product is fully biodegradable and recyclable.

Symbol Tatami White 135g/m2 is a thick paper coated on both sides with a Matt finish. Its volume and thickness give it a remarkable textural consistency that makes it ideal for prestigious publications such as Eyeshot’s monographs.


EFC: ELEMENTARY CHLORINE FREE. It’s an environmentally friendly type of paper that has been bleached with products free of elemental chlorine. By replacing it with chlorine dioxide, polluting emissions are reduced by 90%.

FSC® MIX. The Forest Stewardship Council is one of the internationally recognised forestry certification systems, which guarantees the proper management of forests and the traceability of the resulting products.

HEAVY METAL ABSENCE. Paper and packaging are produced in a way that allows them to be reused and recycled. The absence of harmful metals and other substances and materials that are hazardous to human health is guaranteed.

LONG LIFE: ISO 9706. This certification ensures that paper production recycles more CO2 than it emits, thus reducing the release of CO2 into the atmosphere that causes global warming. In compliance with ISO 9706 standards, the paper we use is acid-free which gives it resistance to light, wear and tear, and durability over time. It can be stored for up to 200 years.

The Photographer’s Vision

“My camera gives me the inspiration to wander aimlessly for hours and has been my passport to countless amazing memorable interactions.”

Jonathan Jasberg

Frequently Asked Questions (FAQ)

Got questions?
Feel free to reach out by exploring our frequently asked questions (FAQs) on our website or contacting us directly with any inquiries.

When can I pre-order the book?

The pre-order is available from January 13th to March 31st. After this date, the book will no longer be available for purchase.

Will the book be available after the pre-order period?

No, the book is offered in a time-limited edition. After March 31st, it will be declared “Sold Out” and will no longer be printed.

Can I pre-order multiple books at the same time?

Yes, you can pre-order multiple books simultaneously. In fact, we encourage placing orders for multiple books at once. This approach is not only convenient for you, but also eco-friendly, as it reduces the environmental impact of shipping. Additionally, ordering multiple books in one go means you will only pay for shipping once, making it more cost-effective for you.

What happens if my order includes both available books and pre-order books?

If your order includes both books that are currently available and books that are on pre-order, the entire shipment will be dispatched once all the books in your order are available (see timeline to see when pre-ordered books will be available). This ensures that your order is shipped together, minimizing shipping costs and environmental impact. Please consider this when placing your order, especially if some books are needed by a specific date.

How are the copies of the book made?

Each book is printed in Italy, ensuring high quality standards. Each copy is unique, signed by the author, numbered, and considered rare.

When will the shipments of the books start?

Shipments begin on the 2nd of May for all those who have pre-ordered.

How can I track the shipment of my book?

You will receive a tracking number via email once the shipment has departed, allowing you to follow your package’s journey.

Can I order the book after March 31st?

After this date, the book will be declared out of print and further orders will not be possible.

What should I do if I have questions about my order?

For any questions or support, our customer service is available via email to publisher@eyeshotstreetphotography.com.

How do you ensure product quality?

Eyeshot is committed to providing high-quality books, curated with care and passion. Our dedication to the art of photography guarantees an exceptional product.

How is Eyeshot eco-sustainable?

We are committed to reducing environmental impact through responsible printing and shipping practices, reflecting our sustainability values.

How does my purchase support Eyeshot and the world of photography?

By purchasing this book, you directly support Eyeshot, an independent publisher that actively engages in the international photography publishing landscape. Your support allows us to continue promoting and supporting talented authors in the field of photography and to maintain our commitment to respecting the environment. Each purchase contributes to supporting us in this mission, enabling us to give voice to emerging and established photographers and to share their unique vision of the world.

What is the editorial agreement between the author and Eyeshot?

The author of the book has an editorial contract with Eyeshot, which ensures fair remuneration for the sale of the books and for their commitment to creating the photographs. This agreement underscores our commitment to supporting authors not only through the publication of their works but also by ensuring they receive fair compensation for their talent and dedicated work. By purchasing this book, you contribute not only to supporting Eyeshot as an independent publisher but also to recognizing and valuing the art and commitment of the author.