Eyeshot Book

Shin Noguchi’s “In Color in Japan”


“In Color In Japan” is the debut book of the award-winning street photographer Shin Noguchi, with an introduction by Chuck Patch.
Featuring 158 powerful images, this collection tells the story of everyday public and private life in Japan, capturing both the beauty and complexity of Japanese society and culture.

Japanese photographers introduced Shin Noguchi to a visual language for expressing the emotions he felt about his native society and culture. He likes to employ recurrent motifs that at times raise an image to metaphorical levels, and people in his street scenes are often faceless, seeming tools of a frantically rushed society.

“In Color In Japan” comes in two different limited-editions: White Edition and Black Edition. The Black Edition features one unique Fine Art Photograph (30×20 cm) that has never been printed for sales before, and exclusively available through the purchasing of the book only.

The Photographer

Shin Noguchi

Born in 1976 in Tokyo, Japan, Shin Noguchi is a Japanese award-winning street photographer based in Kamakura and Tokyo, Japan. He describes his street photography as an attempt to capture extraordinary moments of excitement, humanism and beauty among the flow of everyday life.

The Monograph

“In Color In Japan”

“In Color In Japan” is the perfect example of how Shin Noguchi treats the camera as if it were an extension of his body—one that merges hand and eye, allowing him to show us what he sees, and more subtly, how he sees. Like many other Japanese photographers, Noguchi likes to work in an essay format, sometimes planned, at other times a post-hoc thematic exploration. In keeping with his artistic vision, Noguchi chooses to shoot with films.

Designed and Made in Italy

Fedrigoni Papers

Eyeshot uses only papers from Fedrigoni, an Italian paper mill founded in 1888 in Verona. All Fedrigoni’s papers are FSC® certified, made from pure ECF pulp. Every product is fully biodegradable and recyclable.

Symbol Tatami White 135g/m2 is a thick paper coated on both sides with a Matt finish. Its volume and thickness give it a remarkable textural consistency that makes it ideal for prestigious publications such as Eyeshot’s monographs.


EFC: ELEMENTARY CHLORINE FREE. It’s an environmentally friendly type of paper that has been bleached with products free of elemental chlorine. By replacing it with chlorine dioxide, polluting emissions are reduced by 90%.

FSC® MIX. The Forest Stewardship Council is one of the internationally recognised forestry certification systems, which guarantees the proper management of forests and the traceability of the resulting products.

HEAVY METAL ABSENCE. Paper and packaging are produced in a way that allows them to be reused and recycled. The absence of harmful metals and other substances and materials that are hazardous to human health is guaranteed.

LONG LIFE: ISO 9706. This certification ensures that paper production recycles more CO2 than it emits, thus reducing the release of CO2 into the atmosphere that causes global warming. In compliance with ISO 9706 standards, the paper we use is acid-free which gives it resistance to light, wear and tear, and durability over time. It can be stored for up to 200 years.

The Photographer’s Vision

“The subjects tell me the meaning and value of life. To take a picture is to affirm the existence of peopleーthe human nature and karmaーand it’s also an opportunity to affirm my own existence and accept it as it is.”

Shin Noguchi

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