Eyeshot Book

In Color In Japan: Selected and New Works by Shin Noguchi


Shin Noguchi returns exclusively to Eyeshot with the eagerly anticipated revised edition of his sold-out debut monograph “In Color In Japan.” Presenting “In Color In Japan: Selected and New Works,” this landscape-format masterpiece features 83 captivating images, combining 68 meticulously revised shots from the original with 15 captivating new additions. Designed and made in Italy, this revised edition explores Shin’s vibrant world, where each photograph tells a story, inviting us to experience the beauty of Japan through his eyes. This edition is a window into the universal human experience through the unique lens of Japanese culture.

This limited edition book is curated by Marco Savarese, with text of Lucrezia Bonarota

Eyeshot believes in the power of knowledge and education for a mutual and equal society. In support of this vision, Eyeshot offers a 20% discount to all students. To learn more, email us at publisher@eyeshotstreetphotography.com

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Technical Details

  • Digitally Signed
  • Limited Edition
  • Publisher: Eyeshot
  • Publication Year: 2024
  • Format: Hardcover
  • Size: 24×22 cm
  • Page Numbers: 188

Using only Fedrigoni’s FSC® certified, ECF pulp-based, biodegradable paper in our publications, Eyeshot embodies a synthesis of quality and sustainability. Our visual storytelling is elevated by HP Indigo’s advanced printing technology on Symbol Tatami White 135g/m2 paper, ensuring each image is a tactile and visually stunning experience.

Timeline “In Color In Japan: Selected and New Works” by Shin Noguchi

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Pre-order Ends

Printing Underway

Shipping Begins

“In Color In Japan: Selected and New Works” by Shin Noguchi

Vivid Visions: Shin Noguchi’s Colorful Japan

With a selection of 68 revisited photographs from the first edition, rescanned and carefully re-edited to ensure enhanced clarity and visual impact, complemented by 15 new shots, for a total of 83 meticulously curated images, “In Color In Japan: Selected and New Works” represents a refined vision of Shin Noguchi’s dedication to capturing the real Japan.

The redesign of the book itself, with adjustments in design and size, transforms it into an even more desirable object, one that you’ll want to keep close at hand. Whether it’s your first encounter with this collection or you’re revisiting it, this revised edition promises added value and a fresh perspective on Shin Noguchi’s vibrant portrayal of Japan.

Beyond the Lens: Shin Noguchi’s Artistic Vision

“In Color In Japan: Selected and New Works” showcases the world through Shin Noguchi’s eyes, where the camera becomes an extension of the self, blending vision and reality into a singular expression of the moment. This revised edition invites you to engage with the world in its full spectrum, experiencing the unfiltered beauty of life and its myriad hues. 
Through a blend of single and multiple viewpoints, Noguchi crafts images that are both a reflection of reality and a window into the soul of a nation.

Like many other Japanese photographers, Noguchi likes to work in an essay format, sometimes planned, at other times as a post-hoc thematic exploration. In keeping with his artistic vision, Shin Noguchi chooses to shoot with films.
Shin’s use of film and his preference for a manual camera underscore a deliberate approach to photography, where each shot is a culmination of anticipation, intuition, and a profound connection with his subject. His dedication to capturing the genuine essence of life through color film emerges from a desire to document the world as it is.

“In Color In Japan: Selected and New Works” transcends the boundaries of traditional street photography, offering a cultural exploration that reveals the complexity and diversity of Japanese society.

The Photographer

Shin Noguchi

Shin Noguchi, born 1976 in Shinjuku, Tokyo, Japan, is a Japanese street photographer, based in Kamakura and Tokyo, and he has lived in Kamakura for 20 years. He describes his street photography as an attempt to capture extraordinary moments of excitement, humanism and beauty among the flow of everyday life. With his discreet, poetic and enigmatic approach to his art, Shin is able to capture the subtleties and complexities of Japanese culture without relying on staged, no-finder or hip shot photography. 

Shin Noguchi has been invited to hold solo exhibitions in Russia, France, China (organized by Leica Camera) and other countries, and has been featured several times on The Leica Camera Blog, Courrier International, Internazionale, The Guardian, The Independent, Die Zeit, among others.

The book

“In Color In Japan: Selected and New Works” by Shin Noguchi

“In Color In Japan: Selected and New Works” is an invitation to experience life through the discerning eye of one of Japan’s most insightful observers.

With a mix of 68 cherished images and 15 new stories, in meticulously curated designed, made and printed in Italy, Shin Noguchi continues to challenge our perceptions and invites us into his world of vivid storytelling.

Designed and Made in Italy

Fedrigoni Papers

Eyeshot uses only papers from Fedrigoni, an Italian paper mill founded in 1888 in Verona. All Fedrigoni’s papers are FSC® certified, made from pure ECF pulp. Every product is fully biodegradable and recyclable.

Symbol Tatami White 135g/m2 is a thick paper coated on both sides with a Matt finish. Its volume and thickness give it a remarkable textural consistency that makes it ideal for prestigious publications such as Eyeshot’s monographs.


EFC: ELEMENTARY CHLORINE FREE. It’s an environmentally friendly type of paper that has been bleached with products free of elemental chlorine. By replacing it with chlorine dioxide, polluting emissions are reduced by 90%.

FSC® MIX. The Forest Stewardship Council is one of the internationally recognised forestry certification systems, which guarantees the proper management of forests and the traceability of the resulting products.

HEAVY METAL ABSENCE. Paper and packaging are produced in a way that allows them to be reused and recycled. The absence of harmful metals and other substances and materials that are hazardous to human health is guaranteed.

LONG LIFE: ISO 9706. This certification ensures that paper production recycles more CO2 than it emits, thus reducing the release of CO2 into the atmosphere that causes global warming. In compliance with ISO 9706 standards, the paper we use is acid-free which gives it resistance to light, wear and tear, and durability over time. It can be stored for up to 200 years.

The Photographer’s Vision

“The subjects tell me the meaning and value of life. To take a picture is to affirm the existence of peopleーthe human nature and karmaーand it’s also an opportunity to affirm my own existence and accept it as it is.”

Shin Noguchi

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When can I pre-order the book?

The pre-order is available from April 5th to June 31st. After this date, the book will no longer be available for purchase.

Will the book be available after the pre-order period?

No, the book is offered in a time-limited edition. After June 31st, it will be declared “Sold Out” and will no longer be printed.

Can I pre-order multiple books at the same time?

Yes, you can pre-order multiple books simultaneously. In fact, we encourage placing orders for multiple books at once. This approach is not only convenient for you, but also eco-friendly, as it reduces the environmental impact of shipping. Additionally, ordering multiple books in one go means you will only pay for shipping once, making it more cost-effective for you.

What happens if my order includes both available books and pre-order books?

If your order includes both books that are currently available and books that are on pre-order, the entire shipment will be dispatched once all the books in your order are available (see timeline to see when pre-ordered books will be available). This ensures that your order is shipped together, minimizing shipping costs and environmental impact. Please consider this when placing your order, especially if some books are needed by a specific date.

How are the copies of the book made?

Each book is designed and made in Italy, ensuring high quality standards. Each copy is unique, signed by the author, numbered, and considered rare.

When will the shipments of the books start?

Shipments begin on the 2nd of July for all those who have pre-ordered.

How can I track the shipment of my book?

You will receive a tracking number via email once the shipment has departed, allowing you to follow your package’s journey.

Can I order the book after June 31st?

After this date, the book will be declared out of print and further orders will not be possible.

What should I do if I have questions about my order?

For any questions or support, our customer service is available via email to publisher@eyeshotstreetphotography.com.

How do you ensure product quality?

Eyeshot is committed to providing high-quality books, curated with care and passion. Our dedication to the art of photography guarantees an exceptional product.

How is Eyeshot eco-sustainable?

We are committed to reducing environmental impact through responsible printing and shipping practices, reflecting our sustainability values.

How does my purchase support Eyeshot and the world of Independent Photography?

By purchasing this book, you directly support Eyeshot, an independent publisher that actively engages in the international photography publishing landscape. Your support allows us to continue promoting and supporting talented authors in the field of photography and to maintain our commitment to respecting the environment. Each purchase contributes to supporting us in this mission, enabling us to give voice to emerging and established photographers and to share their unique vision of the world.

What is the editorial agreement between the author and Eyeshot?

The author of the book has an editorial contract with Eyeshot, which ensures fair remuneration for the sale of the books and for their commitment to creating the photographs. This agreement underscores our commitment to supporting authors not only through the publication of their works but also by ensuring they receive fair compensation for their talent and dedicated work. By purchasing this book, you contribute not only to supporting Eyeshot as an independent publisher but also to recognizing and valuing the art and commitment of the author.


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