The Palette Decides the Project

NOTE #157. Vittorio Storaro won the 1979 Oscar for Apocalypse Now with a reduced palette of forced complementaries, yellow napalm against green jungle. Color as narration is a different craft from color as decoration. The palette decides the project.

A shirtless soldier in a cavalry hat crouches amid smoke and flames on a beach during the Vietnam War, a still from Francis Ford Coppola's film Apocalypse Now.

ยฉ Vittorio Storaro

The Palette Decides the Project

When a photographer tells me “I work in color” he has already stopped thinking. The choice between black and white and color is the most superficial layer of the conversation. Underneath there is a question few photographers ask themselves. What chromatic function does this project have, is it dominant or marginal, is it uniform or shifting, is it an alphabet or a tint.

Vittorio Storaro, first Oscar in 1979 for Apocalypse Now, summed up his craft like this. Cinema is not painted, it is written with light. It is a practical distinction, color as decoration is a different job from color as narration. In Apocalypse Now Storaro works with a reduced palette, forced complementaries, the yellow of napalm against the green of the jungle. The film moves through those two colors and the viewer does not register how it happens.

The average photographer’s mistake is to confuse color with subject. He thinks the camera took a color, and then in post he adjusts it or leaves it. The authorial photographer does the opposite. Color enters the frame because it was decided beforehand, even if only as a tendency of the project. Storaro avoids wide palettes because they scatter the few colors chosen. A photographer who puts everything on the table is saying without realizing it that he had no project in mind, he had a subject.

The authorial question is not B/W or color. It is what chromatic function this project has, and whether it shifts or stays uniform from beginning to end. Without an answer, color is a tint. With an answer, even a small one, it is a tool.

A test at the table. Take your last thirty photographs from the project. Is there a temperature that holds, a palette you carry as an underlying signature? If each one goes its own way, you have a set of photographs. If they share a recognizable chromatic agreement, even a low one, you have a project. The difference is the decision you noticed.

Marco Savarese
Editor-in-Chief

ABOUT THE AUTHOR

Marco Savarese

Marco Savarese is Editor-in-Chief at Eyeshot, the independent publisher he founded in Italy in 2018. He spends most of his year reading portfolios, judging the Open Call, and editing the magazine catalogue. The reading desk is open, and he takes one-to-one Professional Reviews from photographers working seriously on long-term projects.

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