When an image works

NOTE #58. Images donโ€™t all succeed in the same way. Some belong to speed, others to duration. Problems start when we ask one photograph to do everything. The real question isnโ€™t if an image works, but where, for how long, and at what cost.

A 1950s Hong Kong street with car and fuel signs, a traffic policeman on a podium, and mountains beyond, in a black-and-white photograph by Fan Ho.

ยฉ Fan Ho

When an image works

There is a misunderstanding that runs through much contemporary photography, even when it is never named. The idea that all images should behave in the same way. That they should work everywhere, at the same time, under the same expectations as if there were a single way to say that a photograph has succeeded.

But images do not all ask for the same thing. Some are born to be seen immediately and consumed quickly. They sit comfortably in the flow, on the screen, in instant reaction. Others struggle there. They need to stop, to occupy space, to be looked at without haste. And then there are images that work neither immediately nor easily. They remain. They resurface later. Or they continue to resist.

The critical point comes when we expect a single image to do everything. To be fast and enduring. To hold both the feed and the wall. To work today and keep working tomorrow without losing anything along the way. It is often at that moment that photographs weaken. Not because intention is lacking, but because they are asked to carry more than they can sustain.

In editorial work this becomes very clear. I am not interested in whether an image works โ€œin absolute terms.โ€ I am interested in where it works. For how long. And what it sacrifices in order to do so. There are images that win in the moment of reaction and end there. Others ask for time and stop saying anything if they are forced into speed. The problem arises when we no longer distinguish between the two.

Saying that an image was meant to be ephemeral does not automatically make it solid. Just as demanding that everything last does not make a body of work more serious. Intention does not protect. It only matters at the beginning. Then there is time, there is context, there is the space in which that image is made to live.

Perhaps the question is not whether a photograph passes a test. Perhaps the question is whether we are asking it the right test. And whether we are willing to accept that some images fail as soon as they leave the place for which they were born.

Understanding this does not simplify the work, but it prevents us from asking images to lie.

Marco Savarese
Editor-in-Chief

ABOUT THE AUTHOR

Marco Savarese

Marco Savarese is Editor-in-Chief at Eyeshot, the independent publisher he founded in Italy in 2018. He spends most of his year reading portfolios, judging the Open Call, and editing the magazine catalogue. The reading desk is open, and he takes one-to-one Professional Reviews from photographers working seriously on long-term projects.

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